“Our members are at the centre of everything we do and we understand that each player requires different support to thrive both on and off the field. Equity, diversity and inclusion underpin all of our services, and we are committed to identifying and removing barriers by embedding them throughout our policies, processes and practices.
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Introduction
As a players’ association, we strive to build an inclusive culture where every member and member of staff feels that they belong and can be their genuine selves, while ensuring the PCA is seen as an employer of choice. We do not tolerate discrimination of any kind and will act decisively to support anyone who experiences it.
At the PCA, we take responsibility for leading by example and championing the ongoing interests of our members and for dressing rooms to be inclusive. We want every member and employee to feel empowered to be themselves and to reach their full potential.”
PCA Director of People & EDI, Donna Fraser OBE
Our Journey From 2020, An EDI Timeline
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Our Ambition
Our ambition is to foster a sense of belonging amongst our membership and organisation by living our values and creating an inclusive environment where everyone feels welcome and part of the PCA.
Our Values
- We’re fair
- We’re personal
- We’re empowering
- We’re challenging
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Culture Lab
The Culture Lab, launched in February 2026, represents an inspiring new evolution of the EDI Working Group first established in July 2020 in response to the Black Lives Matter movement. While acknowledging that work remains in tackling racial discrimination, the Culture Lab moves forward as a dynamic, player‑led space, shaped by real experiences and focused on purposeful, targeted action.
Designed with players at its core, the Culture Lab places lived experience and meaningful stakeholder engagement at the centre of its approach. It provides an energising forum where players and key stakeholders from across cricket come together to share insights, align on EDI priorities, and drive inclusive change throughout the game.
By creating these intentionally designed spaces, the Culture Lab strengthens players’ sense of inclusion and representation, while reducing feelings of isolation through shared conversation and collective understanding. It exists to amplify player voices, inspire progress, and help build a more inclusive cricketing ecosystem for all.
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Culture Lab Commitment: The 3 C's Contract
As part of the Culture Lab, members commit to a shared purpose: creating an inclusive, player‑led environment that inspires progress across cricket. To ensure accountability, ownership and meaningful engagement, every member will uphold the following principles:
Commit
- Commit to attending meetings consistently and being fully present
- Commit to the Culture Lab’s mission to champion inclusion and challenge discrimination
Contribute
- Contribute actively, respectfully and constructively to discussions
- Bring forward lived experiences and player perspectives that help shape positive cultural change
Communicate
- Communicate valuable insights beyond the Culture Lab to influence teammates and the wider cricket ecosystem
- Amplify learning and progress to help ensure every professional cricketer works in an inclusive environment free from discrimination, where players are supported, represented, and empowered to call out and challenge inappropriate behaviour
Together, these commitments ensure the Culture Lab remains a vibrant, player‑driven space that inspires action and leads meaningful change across the game.
If you have any feedback or comments on the work of the Culture Lab, or if you require any further information, please contact us via the button below.
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Pillars of the Culture Lab
To fulfil the Culture Lab’s purpose and drive inclusion across cricket, two core pillars guide our work:
- Education
Using education, awareness and advocacy to promote and sustain an inclusive culture on and off the field. This includes empowering players, staff and stakeholders with the knowledge to recognise, prevent and challenge discrimination. - Accountability
Holding ourselves and the wider cricketing ecosystem accountable for progress. This includes honest reflection, responsible action, and a shared commitment to creating environments where inclusion is the norm, not the exception.
You can view the members of the Culture Lab below.
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The Culture Lab
Chair – Donna Fraser OBE
PCA Director of People & EDI
Co-Chair Abi Sakande
Former Leicestershire & PCA Inclusion Champion
Jas Singh
PCA Personal Development Manager
Emma Reid
PCA Director of Player Rights & Women’s Cricket
James Bracey
Gloucestershire
Paula Cummings-Riddoch
PCA PA to CEO & Office Manager
Ami Campbell
Yorkshire & PCA Inclusion Champion
Luke Ashbery
PCA People & EDI Administrator
Sara Niblock
ECB Director Anti-Discrimination Unit and Safeguarding
Kate Aldridge
ECB EDI Director
Nancy Harman
Hampshire & PCA Inclusion Champion
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Education
Phase 1 of our EDI education was the ‘Learn Before Wicket’ (LBW) programme, launched in January 2023. It was shaped by insights from previous player surveys, discussions between players and Personal Development Managers (PDMs), and findings from the ECB Dressing Room Culture Capture review.
The programme is designed to empower our members with the knowledge and skills needed to embrace diversity, including neurodiversity, exercise inclusivity, and promote equity and equality within their cricket environment. The LBW series has been delivered across our membership and covers a range of topics that help players deepen their understanding through open and meaningful conversations in a safe space. These sessions aim to strengthen team cohesion, support performance, and build inclusive behaviours across dressing rooms and teams.
Coaches and support staff are also encouraged to attend, enabling them to contribute to discussions, share experiences, and reinforce a consistent culture of inclusion. Topics within the programme include:
- Inclusive language
- Unconscious bias
- Intersectionality
- Allyship
- Faith & religion
- Disability inclusion
- Neuro inclusion
- LGBTQ+ inclusion
- Anti-discrimination
Power Play is Phase 2 of our EDI education. An innovative, game-based diversity and inclusion learning experience, it is designed to spark meaningful conversations and drive cultural change. Born out of discussions among players through the ‘Learn Before Wicket’ programme, Power Play blends healthy dialogue with a sense of competition in a fun and interactive way.
We took the Power Play game to England Women in January 2025. Click the button below to see a video of the day and find out more about the game.
PCA Inclusion Champions
The LBW programme is supported by our cohort of seven Inclusion Champions who are current or former cricketers:
Ami Campbell
Nancy Harman
Gemaal Hussain
Abi Sakande
Arul Suppiah
David Thompson
Alex Tudor
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2026 LBW Summary Report
Launched in January 2023, our ‘Learn Before Wicket’ (LBW) programme was the first phase of our wider EDI education. After years of hard work and the launch of our Power Play game, we are now pleased to be able to share a full report of what we have achieved so far. There is still so much work to do, but we are proud of the start we have made.
2024 International Women's Day White Paper
For the first time in the PCA’s existence, an EDI event was delivered to mark International Women’s Day 2024 at the Kia Oval, London.
Donna Fraser OBE, People & EDI Director at the PCA, with the support of the wider PCA team, has written the white paper based on the invaluable conversations captured at the initial event and the ‘Continuing the Conversation’ gathering in November. The paper highlights the need to continue driving for gender equality and makes clear the accountability of the decision makers in sport, sports media and sports sponsors.
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Partnership with Neurodiverse Sport
The PCA aims to create a space where our members can share, learn and be aware of teammates who could be neurodivergent people. In recent years, talking about neurodiversity in sport has become more and more prevalent with more athletes talking about their personal experiences.
We’ve teamed up with Neurodiverse Sport who champion neurodivergent individuals in sport, by empowering athletes and participants at all levels. Working together, we aim to raise the awareness and educate our members and staff at the PCA. Initially delivering a workshop for our staff, Neurodiverse Sport has subsequently we’ve created a resource for anyone to access here.
Our education in this space is to grow and we are currently working with Neurodiverse Sport developing content for a workshop for professional players as part of the LBW programme.
Disability Confident
The PCA are a Level 1 Disability Confident Committed employer. Disability Confident is creating a movement of change, encouraging employers to think differently about disability and take action to improve how they recruit, retain and develop disabled people. We are committed to:
- Ensuring our recruitment process is inclusive and accessible
- Communicating and promoting vacancies
- Offering an interview to disabled people
- Anticipating and providing reasonable adjustments as required
- Supporting any existing employee who acquires a disability or long term health condition, enabling them to stay in work
Race at Work Charter
The Business in the Community (BiTC) created The Race At Work Charter and is designed to foster a public commitment to improving the outcomes of Black, Asian, Mixed Race and other ethnically diverse employees in the workplace.
The PCA signed the Race at Work Charter in June 2023 to support the ongoing work in creating a a diverse and inclusive organisation. We are committed to the seven key actions:
- Appoint an Executive Sponsor for race equality
- Capture ethnicity data and publicise progress
- Commit at Board level to zero tolerance of harassment and bullying
- Make equity, diversity and inclusion the responsibility of all leaders and managers
- Take action that supports Black, Asian, Mixed Race and other ethnically diverse employee career progression
- Support race inclusion allies in the workplace
- Include Black, Asian, Mixed Race and other ethnically diverse-led enterprise owners in supply chains
Equality Act
Under the Equality Act 2010 there is an obligation for a public authority (and a person exercising public functions) to fulfil the Equality Duty set out in section 149 of that Act.
The Duty requires public bodies to have due regard to the need to eliminate unlawful discrimination, to advance equality of opportunity and to foster good relations between those with a protected characteristic and all others.
The protected characteristics are age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.


























