As all those who have played professional cricket in this country are members of the PCA, we offer unrivalled access to the most high-profile and well-loved characters of the modern game.
With nearly 4,000 members, including former England captains, newly retired fan-favourites, familiar faces from the world of media and reality television, and some of the most popular characters from the county cricket circuit, we pride ourselves on being able to provide players to suit all requirements.
Hassle Free Service
The PCA offers a bespoke service tailored to meet each of our partners’ specific needs, with an offering that ranges from simple one-off appearances to wider multi-faceted ambassador arrangements.
We offer a hassle-free booking process, from selecting suitable players through to briefing, arranging logistics and sorting payment, making the process of engaging with players as easy for our partners as possible.
Player Access Examples
Whilst we can offer ‘off-the-shelf’ solutions for simplicity, we can also tailor our packages to meet our partners’ specific and unique requirements. Requests might fall into, but are not limited to, the following categories.
Where better to utilise players than in their most familiar territory – at the cricket! Whether you’re hosting guests in hospitality or a private box, or have an activation unit at the ground, why not further enhance the match-day experience by giving fans the chance to engage with the legends as the current players do battle on the field.
Let players entertain with stories from yesteryear as well as offering their thoughts on the current game at more formal occasions such as lunches, dinners and corporate cricket events, where they can also host tables, MC, auction, play and sign memorabilia. Nobody can provide a better insight or talk so passionately about the game as the players themselves.
With contact with colleagues and clients increasingly taking place online, there is the option to engage players in ‘virtual events’; a real opportunity to entertain and educate in a creative way via a range of platforms and activities. There are endless options, from educational webinars, to entertaining ‘after-dinner’ style events and even virtual match-day ‘hospitality’ offerings.
Fuse business and sport by inviting players to join your discussions on winning environments, leadership, diversity and teamwork, offering a fresh perspective at your company conferences, seminars and educational events. With such a diverse group of players there is always someone suitable to add real insight to your chosen areas of conversation.
Incorporating players into digital content and social media campaigns is a great way of really bringing activations to life. The engaging and entertaining stars will breathe energy, personality and authenticity into your content, and can also utilise their own vast networks to extend your brand’s reach and awareness.
Engaging with a player over a prolonged period and bringing them on board as a brand ambassador allows for a multi-faceted relationship which can help meet a range of business objectives. The PCA are able to negotiate brand ambassador arrangements which will generally incorporate a mix of appearances, image rights, IP and digital rights as required.