The key benefits of becoming a Lead Sponsor of the PCA include the building of brand awareness and reputation, the demonstration of corporate social responsibility, new business development, and client relationship management.

The PCA is proud to have Royal London as its current Lead Sponsor of the PCA Benevolent Fund


The other Lead Sponsorship Opportunities that are available are as follows:

  • PCA Welbeing – Partnering us on our core work with the players. This is attractive to companies making a major investment in cricket, because of the social responsibility dimension, and the opportunity to be seen to engage with initiatives of real importance (mental health, for example) – but may also be of interest as a stand-alone investment if there is a good brand fit.
  • PCA England Masters –  Each summer the PCA England Masters team, featuring the likes of Mark Ramprakash, Matthew Hoggard and Simon Jones, visits clubs and schools up and down the country to put on showpiece cricket events. The main purpose for the host sides in staging these games is usually to raise crucial funds for facility redevelopments, coaching and equipment. This sponsorship opportunity is likely to appeal to a sponsor who wants to support a grassroots campaign to complement their investment in professional cricket, due to it’s focus on community, participation and recreational club development.
  • PCA Awards – This is our most high profile event of the year, and the lead sponsor has naming rights for the event, and the main award of the evening (the Players’ Player of the year). Although the property is owned by us, it enjoys the support of the ECB. This year’s Awards (#PCAawards) reached over 3 million Twitter accounts, with nearly 10 million impressions. A highlights show is filmed and broadcast by BSkyB, and the evening itself is a wonderful opportunity for client hospitality.
  • Most Valuable Player (MVP) Rankings – A property devised by players, for players – the rankings use a formula to assess the contribution players make to their team. Not just batting averages, but how quickly runs are scored, and in what context; not just wickets taken, but economy rates, and reflective of who has been dismissed. The rankings are being used increasingly by clubs to decide which players to sign, and a number of players now have contracts which award annual bonuses linked to MVP ranking points.

We are open to the possibility of combining the properties of both the PCA Awards and the Most Valuable Player (MVP) Rankings by establishing the PCA Awards as the showcase which celebrates excellence and achievement, ensuring the MVP Rankings are more explicitly referenced in the selection of Award winners.