Brit Insurance To Become Lead Sponsor Of PCA — 12/11/2004
Brit Insurance, the UK-based international insurance Group, is to become the joint lead sponsor of the Professional Cricketers’ Association (PCA) for the 2005 cricket season.
High Profile Sponsorship
The one-year deal, announced today (12.11.04), further strengthens Brit Insurance’s commercial ties with the game which already include the high profile sponsorship of Surrey CCC, The Brit Oval and the Bunburys Cricket Club.
The agreement once again underlines Brit’s commitment to support the game at all levels. Sponsorship monies generated from the deal will contribute towards the funding of the PCA’s highly successful ‘Cricket in the Community’ schemes and will also be used to maintain ongoing PCA initiatives aimed at providing support to current and former professionals.
Lead Sponsor Benefits
As a lead sponsor of the PCA, Brit will profit from a range of commercial benefits including branding at all PCA events, access to Team England players, networking opportunities amongst the PCA’s family of business partners and the right to a host of valuable PCA hospitality events.
Neil Eckert, Brit Insurance’s Chief Executive, said: “We are delighted to support an Association with whom we share an important common objective — that of supporting and developing the game at all levels.
“With the return of the Australians next summer and the prospect of a highly competitive battle for The Ashes, English cricket will be under the spotlight in 2005. This presents a valuable platform to showcase and promote the game in this country and we are proud that our sponsorship investment will help to fund many important PCA initiatives aimed at meeting those specific objectives.”
Thanks To Brit
Richard Bevan, Chief Executive of the PCA, said: “On behalf of the Professional Cricketers' Association, our members and all our executive, I would like to extend our thanks to Brit Insurance for making this commitment to the PCA and we look forward to embarking on a long and profitable relationship for both organisations.”
For Further Information Please Contact
Tom Maidment at WSM on tel. 07714 659 572
Richard Bevan at the PCA on tel. 07860 474 767