Taylor Wessing: A Legal Force For Cricket - 21/04/2004
European law firm Taylor Wessing has signed an exclusive agreement to become the title sponsor of the Professional Cricketers’ Association Masters Series in England for the 2004 and 2005 cricket seasons.
Two High Profile Fixtures
The agreement between Taylor Wessing and the Professional Cricket Association coincides with the visit of New Zealand and West Indies in 2004 and will include two high profile fixtures in 2005.
Taylor Wessing Maters Series
The PCA Masters Series will become known as the Taylor Wessing Masters Series and will include fixtures between the PCA Masters XI and both the full New Zealand and West Indian International touring teams. The PCA Masters XI will feature a host of current and former international cricketers such as Robin Smith, Aravinda DaSilva, Jimmy Adams and Andy Caddick and will be managed by Alec Stewart who retired from the game last summer and is currently the most capped England Cricketer past or present.
Branding And Community
As part of the package Taylor Wessing will receive branding on the PCA masters XI playing shirts, perimeter advertising at major cricket venues, tickets & hospitality for all Taylor Wessing Masters Series fixtures. In addition Taylor Wessing plans to work closely with the PCA to deliver coaching clinics to children in inner city communities, will become a business partner to the PCA and have access to all PCA events throughout the calendar year.
Gary Moss Delighted
Taylor Wessing Managing Partner, Gary Moss is looking forward to a meaningful involvement in cricket throughout the summer and commented, “We are delighted to be title sponsor of the Taylor Wessing Masters Series and to be working so closely with the PCA for what promises to be an exciting series of matches. We hope that this will be a long running partnership and believe that it will enable us to promote the Taylor Wessing brand through our support of the UK's leading summer sport, through cricket's extensive media coverage and through our involvement in the community."
Richard Bevan Comments
PCA Group Chief Executive, Richard Bevan — “We are very pleased to have Taylor Wessing on board as the title sponsor of the Masters Series and as an important business partner to the PCA. Taylor Wessing comes on board at a great time for cricket in this country and we look forward to working with them to build a long and successful association with the sport”.
This summer the Taylor Wessing Masters Series fixtures include PCA Masters XI v New Zealand on May 2nd at Shenley Cricket Club and PCA Masters XI v West Indies in a day / night fixture at Hove on 24th August.
Frontiers Group UK Ltd
The sponsorship was put together by the PCA’s exclusive commercial agency Frontiers Group UK Ltd, who are also exclusive commercial agents to the seven Test Match Venues in the UK. Frontiers Group Consulting will be responsible for activating, leveraging and day to day management of the sponsorship on behalf of Taylor Wessing.