PCA Announces New Partner And Development Plans For Cricnet Magazine - 29/12/2003
The Professional Cricketers’ Association is pleased to announce a new partner for its magazine, cricnet. Independent retail outlet Costcutter Supermarkets Group Ltd. will join forces with the PCA and publishing agency TriNorth to work on the development of the magazine. The PCA is delighted that Costcutter, a long-standing business partner, has extended its involvement by entering into a formal business relationship with the players.
cricnet was launched last year, delivering exclusive insight from behind the scenes, both on and off the field. cricnet, which will now appear bi-monthly rather than quarterly, is as much about cricketers as it is cricket, and has earned rave reviews from a broad cricketing audience and subscribers in its first year.
Costcutter’s involvement will see cricnet develop from being a subscription-only magazine to becoming available on the newsstands in 2004.
Finance Director - Costcutter
Nick Ivel, Finance Director for Costcutter said,
“We are delighted to be involved in this new partnership. I am convinced we have the right team in place to make this project successful - and we have exciting plans for the future.”
Managing Director — TriNorth
Matt Thacker, Managing Director of TriNorth added,
“With the very different but complementary skills that the three organisations will bring to bear on cricnet, we fully expect the magazine, with its unique content and style, to be at the forefront of cricket publishing in this country.”
PCA Group Director
Tim Munton, PCA Group Director concluded,
“Launching on to newsstand is a natural step for the magazine to take.
“cricnet has been brilliantly received since it was launched and the players themselves have loved being featured in it. With both Costcutter and TriNorth’s involvement, gaining newsstand presence will be a coming of age for cricnet. The publication has proved itself as a product and through the involvement of Costcutter, we are now able to market the magazine to a wider audience and look forward to seeing cricnet flourish in the months and years ahead.”